Euro 2008 not as popular as the previous editions

The Euro 2008 football tournament just kicked off but you’d hardly know in many less touristy destinations across Thailand. The troubled economy and increasing inflation are keeping the popularity level at an uncommon low. Usually the significant football tournaments always excited huge interest and the advertisers flocked using these major sports events as sales springboards.

However, it seems that Thailand’s unstable political and economic situation is the reason for entrepreneurs being cautious and not willing to spend a lot of money on advertising. Due to the increasing living costs the Thais have to tighten their belt and therefore many people decide not to go out. Obviously the entertainment venues in the less-touristy destinations will feel the pinch.

Guide to Thai culture

The venues in Pattaya and Phuket will probably be as crowded as always during the Euro 2008 tournament but I’m not sure if they will sell as much beer as usual. After all, the English won’t be very interested watching the games as their mega-expensive team failed to earn sufficient points during their Euro qualification games and won’t be playing.